Agha Sohail, Nsofor Ifeanyi
Department of Epidemiology, University of Washington, Seattle, Washington, United States of America.
Behavioral Insights Lab, Seattle, Washington, United Stats of America.
PLoS One. 2025 Jul 8;20(7):e0325684. doi: 10.1371/journal.pone.0325684. eCollection 2025.
Cervical cancer remains a leading cause of cancer-related deaths among women in low- and middle-income countries (LMICs), with sub-Saharan Africa (SSA) bearing a disproportionate burden of the disease. Human papillomavirus (HPV) vaccination offers a critical intervention, yet uptake remains suboptimal due to vaccine hesitancy, misinformation, and socio-economic disparities. This study examines factors associated with HPV vaccine uptake among adolescent girls whose caregivers use social media.
We conducted a cross-sectional survey in October and November 2024 among 4,830 caregivers of adolescent girls 9-17 in Abuja, Nasarawa, and Adamawa states. Participants were recruited via advertisements on Facebook and Instagram. Data on adolescents' HPV vaccination was collected from caregivers. Caregiver also provided data on their own education, motivation, ability, and exposure to HPV vaccine messaging. Multivariate logistic regression was used to identify predictors of vaccine uptake, adjusting for socio-demographic factors, motivation, and ability.
The HPV vaccination rate among adolescent girls 9-17 was 53.9%. Caregivers with no formal education had higher exposure to HPV campaign messaging than caregivers with Higher National Diploma (HND) or Bachelor's (BSc) education (95.3% vs 53.8%, p < 0.001). The least educated caregivers were also more likely to report a three times higher odds ratio of HPV vaccination compared to caregivers with Higher National Diploma (adjusted odds ratio [aOR] = 3.01, 95% CI: 1.52-5.93). Exposure to HPV vaccine messaging was associated with a seven times higher odds ratio of HPV vaccine uptake (aOR = 6.87, 95% CI: 6.20-7.61). Motivation and ability were positively associated with HPV vaccination. Regional differences were observed, with Nasarawa demonstrating higher a vaccination rate than Abuja and Adamawa.
Exposure to HPV vaccine messages is higher among less educated compared to more educated caregivers. Moreover, the impact of advertising exposure on vaccine uptake is stronger among less educated caregivers. Educational disparities in campaign exposure and campaign effects highlight the need for strategies to increase campaign reach to more educated caregivers and to ensure that HPV messages resonate with them. Our findings suggest that existing campaigns may need to be restructured to more effectively reach educated and skeptical audiences.
宫颈癌仍是低收入和中等收入国家(LMICs)女性癌症相关死亡的主要原因,撒哈拉以南非洲(SSA)承担着不成比例的疾病负担。人乳头瘤病毒(HPV)疫苗接种提供了一项关键干预措施,但由于疫苗犹豫、错误信息和社会经济差异,接种率仍不理想。本研究调查了其照顾者使用社交媒体的青春期女孩中与HPV疫苗接种相关的因素。
2024年10月和11月,我们在阿布贾、纳萨拉瓦和阿达马瓦州对4830名9至17岁青春期女孩的照顾者进行了横断面调查。参与者通过脸书和照片墙(Instagram)上的广告招募。从照顾者那里收集了青少年HPV疫苗接种的数据。照顾者还提供了他们自己的教育程度、积极性、能力以及接触HPV疫苗信息的情况。使用多因素逻辑回归来确定疫苗接种的预测因素,并对社会人口因素、积极性和能力进行了调整。
9至17岁青春期女孩的HPV疫苗接种率为53.9%。未受过正规教育的照顾者比拥有国家高等文凭(HND)或本科学历(BSc)的照顾者接触HPV宣传信息的比例更高(95.3%对53.8%,p<0.001)。与拥有国家高等文凭的照顾者相比,受教育程度最低的照顾者报告的HPV疫苗接种几率也高出三倍(调整后的优势比[aOR]=3.01,95%置信区间:1.52 - 5.93)。接触HPV疫苗信息与HPV疫苗接种几率高出七倍相关(aOR = 6.87,95%置信区间:6.20 - 7.61)。积极性和能力与HPV疫苗接种呈正相关。观察到地区差异,纳萨拉瓦的疫苗接种率高于阿布贾和阿达马瓦。
与受教育程度较高的照顾者相比,受教育程度较低的照顾者接触HPV疫苗信息的比例更高。此外,广告接触对疫苗接种的影响在受教育程度较低的照顾者中更强。宣传接触和宣传效果方面的教育差异凸显了需要采取策略,扩大宣传范围以覆盖受教育程度较高的照顾者,并确保HPV信息能引起他们的共鸣。我们的研究结果表明,可能需要对现有宣传活动进行重组,以更有效地覆盖受过教育且持怀疑态度的受众。