Unboxing the dilemma associated with online shopping and purchase behavior for remanufactured products: A smart strategy for waste management.

Despite an unprecedented shift in favor of sustainable consumer purchase patterns globally, the overall adoption of refurbished products is still scarce. Earlier empirical investigations have tested aspects affecting consumer purchase intentions concerning remanufactured products, yet they largely ignored risks hindering consumers from opting for them. In order to fill the given theoretical gap, the study tests both inhibiting and igniting factors affecting consumer's remanufacturing products purchase behavior through the use of Stimulus Organism Response (SOR) theory. SOR assists in better understanding consumers' digital purchase behavior toward remanufactured products. Moreover, the study extends the knowledge by examining the impact of Perceived Environmental Benefits, Seller's Reputation, Price Sensitivity, and Social Influence on Consumer's Purchase behavior for remanufactured products. It also investigates the mediating role of the Perceived Risk of Remanufactured Products, followed by the moderating role of Consumers Trust. A useable sample data of 361 was collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicated the inverse relationship between increased price sensitivity and purchase behavior concerning remanufactured products, and all other stated variables reflected a significant association with consumer purchase behavior. Likewise, both mediating and moderating roles were found to be significant. Along with theoretical contributions, the study contains numerous practical directions for policymakers, industry stakeholders, and researchers to increase consumers' purchase behavior toward remanufactured products.